• the REadiness Levels Methodology

Your compass for innovation with impact

The Readiness Levels methodology professionalises real-world innovation with guided assessment and structured work plans

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Steer innovations to
real-world impact with a proven methodology

Created by innovation agency Bax & Company, the Readiness Levels are a structured, step-by-step methodology to assess, direct and realise the impact potential of innovation initiatives.

Building on industry standard tools like the Technology Readiness Levels, it offers changemakers a methodology that can drive impact far beyond the laboratory. 

Real-world tested

Industry recognised

EU 2030-ready

We have tested and refined the Readiness Levels methodology in over 20 innovation initiatives across Europe.

Readiness Levels is a recognised tool used by Europe’s leading innovation consortiums, including CREATORS and oPEN Lab.

We shaped our holistic methodology to be compatible with the European Union’s broad strategic objectives, including the Green New Deal and New European Bauhaus.

Advancing Real-World Innovation Impact for:

What RLs can assess

The Readiness Levels methodology extends the industry standard 1-9 scale from the Technology Readiness Level to any innovation domain key to innovation with real-world impact. In the past five years, Bax & Company has applied Readiness Levels to:

Market Readiness

Policy Readiness

Organisation Readiness

Stakeholder Readiness

+ many more

  • Case study

Charging the future of the Dutch energy transition through the Readiness Levels

We used the Readiness Levels methodology to help the City of Amersfoort and housing provider De Alliantie create the first operational energy storage as a service setup in the Dutch residential sector.

To do this, we took them through five stages of application including:

  • Definition of Solution Needs

  • Readiness Levels Assessment

  • Innovation Readiness Strategy

  • Readiness-guided Intervention Planning

  • Innovation Deployment

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How Readiness Levels drive innovation

  • Identify your current readiness to take on a challenge and recognise opportunities for advancement
  • Frame your challenges and structure innovation process
  • Secure buy-in for big-picture initiatives and mobilise internal resources
  • Build targeted strategies with meaningful impact
  • Standardise your measure of impact for innovation initiatives

We designed the Readiness Levels as a compass for innovation initiatives – charting a logical, step-by-step pathway through the messy and typically disorganised process of innovating. We’ve applied this methodology in over 20 innovation initiatives across Europe, and in all cases we’ve seen more impact and a clearer idea of where to innovate next.

Rolf Bastiaanssen

Partner at Bax & Company

Ready to guide your innovation to impact?

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Rolf Bastiaanssen

Methodology Lead

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Benedict Gardner

Product Development Lead

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